Privacy Policy
Last updated: July 28, 2025
1. Introduction
Electra Research, Inc. ("Electra," "we," "our," or "us") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Policy describes the types of information we may collect from you or that you may provide when you visit our website, electra.com (the "Website"), and our practices for collecting, using, maintaining, protecting, and disclosing that information.
2. Information We Collect
We may collect several types of information from and about users of our Website, including:
- Personal Information: Information by which you may be personally identified, such as name, email address, and other contact details provided through our inquiry forms.
- Preorder Information: When you place a preorder for an Electra stove, we collect your email address and payment information. Payment transactions are processed securely through Stripe and are subject to Stripe's Privacy Policy.
- Usage Data: Information about your internet connection, the equipment you use to access our Website, and usage details collected automatically via our web analytics tools, including session recordings and user behavior data.
- Cookies and Tracking Technologies: We use cookies and similar technologies to improve your experience on our Website, analyze Website usage, and support marketing activities.
3. How We Use Your Information
We use information collected about you or that you provide to us, including any personal information:
- To present our Website and its contents to you.
- To fulfill your inquiries and preorders, including handling payments securely through Stripe.
- To improve our Website, products, and services.
- To communicate with you regarding your inquiries or preorder status.
- To comply with legal obligations and protect our legal rights.
- To process preorders, including storing shipping information and providing updates about your order.
4. Disclosure of Your Information
We may disclose aggregated information about our users without restriction. We may disclose personal information that we collect or you provide:
- To Service Providers: Including Stripe for payment processing and our web analytics service providers. We may share shipping and contact information with third-party logistics providers solely for the purpose of fulfilling preorders.
- For Legal Requirements: To comply with any court order, law, or legal process, including responding to any government or regulatory request.
- In Business Transfers: In the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of Electra's assets.
5. Data Security
We implement appropriate technical and organizational measures designed to secure your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. However, we cannot guarantee the security of your information transmitted to our Website.
6. Your Rights and Choices
You have choices regarding the information we collect and how it is used:
- Cookies: You may refuse to accept browser cookies by activating the appropriate setting on your browser.
- Marketing Communications: You may opt out of receiving promotional emails by following the unsubscribe instructions contained in those emails.
- Personal Information: You may request access to or correction of the personal information you provided during preorder by contacting us at hello@electra.com.
- Preorders & Shipping Timeline: We are committed to providing transparent updates about shipping timelines. If there are significant delays beyond our original estimated delivery window, we will notify you promptly and provide you with the option to either continue with your preorder or cancel and receive a full refund of your deposit.
7. Children's Privacy
Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children.
8. Differences Between Electra Products
The privacy practices described in this Policy apply specifically to our Website. The Electra stove itself does not collect personal user data. The stove only transmits anonymized operational and charging data, distinct from the data practices outlined herein.
9. Changes to Our Privacy Policy
We may revise this Privacy Policy from time to time. The date this Privacy Policy was last revised is identified at the top of the page. Your continued use of the Website after we make changes is deemed to be acceptance of those changes.
10. Contact Information
To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:
Email: hello@electra.com
